Move over, Rihanna: Lady Gaga is launching her own beauty brand.
The “A Star Is Born” actress spoke to Business of Fashion about the new line — Haus Laboratories — which will exclusively launch on Amazon starting in September. Per the publication, Gaga’s beauty brand is the first major one to launch on the e-commerce giant.
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“There are companies that see me and what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do … they’ll be like, ‘Can you just change half of the equation?’” Gaga told Business of Fashion of her decision to partner with Amazon. “The answer is no. No deal. No message of self-acceptance, no deal. This [deal with Amazon] was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty.’”
With the initial launch of the brand — which “draws inspiration from Gaga’s early days as an aspiring singer in lower Manhattan” — customers can find lip gloss, lip liner and “all-over color,” according to the publication.
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“Color is completely transformative — it’s powerful, it’s beautiful, and it’s how I found my voice with makeup,” the “Shallow” singer told Business of Fashion.
The brand’s exact launch date has not yet been released, but those interested can pre-order products starting July 15.