Popsicle’s doubling down on returning a summertime favorite.
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A campaign to bring back Popsicle Double Pop is gaining traction after Justin Bieber tweeted out that he could not find the special two-stick frozen treat in stores.
“Talking with @scooterbraun and we just realized we can’t find double stick popsicles!! This is crazy. @Popsicle we need those back!” the musician wrote on Twitter.
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Quickly, fans liked and retweeted the post, as well as tagged Popsicle’s Twitter page to re-release the large Popsicle.
In response, Popsicle launched a Twitter campaign to #BringBackTheDouble, stating if they received 100K retweets, the brand will bring back the popular treat.
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“A limited batch has landed – but for 100K retweets we’ll bring back the Double Pop fun for everyone. Who’s in? RT this tweet & we’ll alert you on 7/23 with the results. #BringBackTheDouble”
As of Thursday afternoon, Popsicle had received 37K retweets. The promotion will last until Tuesday, July 23.
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But Bieber and his manager, Scooter Braun, won’t have to wait until next week, as Popsicle confirmed they have created a limited batch exclusively for the pair and a few lucky Twitter fans.